Vil has five million followers on Magicam, and he says that his posts are filled with comments from fans seeking his help or advice (“even though I give them NOTHING.”)
He says that most of their questions are along the lines of how to become as beautiful as he is, but also for life advice and how to become famous. Vil says that he doesn’t respond because his time is precious and he “won’t spare a second for people who can’t even be bothered to do the bare minimum of research.”
Lilia says, “Even if we upload a shot of the same tourist spot to Magicam, Vil will get way more views than me,” and Vil asks the prefect to take pictures of him in his liongarb outfit, as his “fans on Magicam would love to see it.”
Epel experiences the power of Vil’s celebrity influence personally in Book 5 where Vil promotes apple juice from Epel’s hometown, saving Epel’s family (and possibly his entire village) from a financially uncomfortable situation. This convinces Epel that he shouldn’t look down on people who care about being cute or charming, and of the concept of “power” that Vil has been trying to teach him.
Vil’s ability to influence trends is also an integral part of the story covered across Azul, Floyd and Jade’s dorm uniform vignettes, with Jade pretending to desire a transfer to Pomefiore to convince Vil to unknowingly promote a drink sold at Mostro Lounge on his Magicam account.
Azul explains, “Vil is an incredibly famous model known for his stoic beauty. Having him declare our drink as his favorite was far more effective than wasting all our money on an expensive commercial. And we were able to get him to do it for free!”
Epel worries about the possibility of Vil’s performance during Halloween convincing people that he really is a vampire, and Rook reveals that Pomefiore students have taken over a hashtag by constantly posting photos of Vil.
Rook explains, “If anyone made a post at this point about how Vil Schoenheit is really a vampire, They would be greeted with replies like, ‘Yeah! I saw,’ and that would be it.”