Vil agrees to pose for pictures with fans for Halloween, who immediately declare that they will be buying three copies of every magazine he is featured in, watching his next movie in theaters and buy all his cross-promotional merchandise.
Trey observes, “Seems to me like this has a pretty huge bearing on his PR.”
A reluctant Vil is convinced to participate in Fairy Gala after Crowley threatens to hold back the entire student body, saying, “It would be devastating to my public image.”
Vil is a beloved, patient and considerate celebrity in his dream in Book 7, but behind the scenes is rude to his assistant. Discovering the group of Silver, Sebek, the prefect, Grim, Ortho and Idia, Vil decides that they must be paparazzi who are looking to ruin his reputation.
Vil says he will be calling is manager and setting groundwork with publishers, asking his assistant (Neige), “What will you do if my carefully cultivated reputation gets dragged through the mud?!”
He then threatens to force-feed the group poison apples if they dare to post online about what they saw.
Vil seems to enjoy his first experience fishing as his positions as Pomefiore’s housewarden, leader of the Film Research Club and “a highly popular model” mean nothing to the fish.
He says, “It’s been a long time since l’ve fought as simply Vil Schoenheit, It’s like I’m right back where I began. It’s quite thrilling, really,” and later does an interview with a magazine where he says fishing takes him back to his roots.
Twisted Wonderland Reference Note 